Core competencies
Product-led growth · Product strategy · Product design · AI-powered development · Agentic workflows
Experience
Freelance
Sep 2025 – Present · 1 yr 1 mo
Helsinki, Finland
Product designer
Dec 2025 – Present · 10 mos
Shaping strategy, designing, and shipping code to help startups blaze forward with quality and speed.
Builder, event host & mentor
Sep 2025 – Present · 1 yr 1 mo
- Building apps and agents with AI
- Hosting coworking events in Helsinki
- Mentoring designers around the globe
Advisor
Feb 2026 – Jun 2026 · 5 mos
Helsinki, Finland
Helped the team find product-market fit with input on AI workflows and product strategy.
Aug 2022 – Jun 2025 · 2 yrs 11 mos
Helsinki, Finland
Lead product designer & PM
Dec 2023 – Jun 2025 · 1 yr 7 mos
Led product-led growth initiatives:
- owned product areas, led a new collaboration model, and mentored a senior designer
- reduced time to value for 10k users by replacing calls and emails with a few in-app clicks
- built foundations for AI features by cleaning up and automating internal tooling
- unlocked engagement and retention by shipping a free plan
- brought new insights by setting up analytics from scratch
Senior product designer
Aug 2022 – Nov 2023 · 1 yr 4 mos
Shipped strategic projects from zero:
- launched usage-based pricing while bringing €100k in net new revenue in 6 months
- shipped an AI search feature that anticipates user needs
- built shared product clarity between commercial and tech teams
- mentored 2 designers and led design strategy
Jun 2021 – Aug 2022 · 1 yr 3 mos
Helsinki, Finland
Product designer, Growth
Sep 2021 – Aug 2022 · 1 yr
Drove SaaS adoption among self-serve users:
- led design and experimentation in the fast-moving growth team
- spearheaded cross-functional projects with company leaders
- opened revenue streams by introducing enterprise features to self-serve users
- boosted user activation by 22% and paid conversions by 50%
Product designer, Grafana Cloud
Jun 2021 – Sep 2021 · 4 mos
Scaled the company's SaaS product:
- launched new access control for enterprise customers
- shipped AWS integrations for self-serve users
- improved UX and team efficiency by standardizing the design system
UX designer, Growth
Dec 2020 – Mar 2021 · 4 mos
Helsinki, Finland
Unlocked growth for a B2B SaaS startup:
- launched product experimentation by leading a cross-functional project
- designed and shipped the 1st experiment which boosted user activation
- equipped the team with experimentation infrastructure and playbooks
UX designer
Freelance
Apr 2020 – Nov 2020 · 8 mos
Helsinki, Finland
Helped clients from the US, Australia, and Finland:
- scaled a B2B marketing website with landing page templates and a lightweight design system
- grew conversions for a fashion marketplace by sharpening messaging and reducing checkout friction
- advised health and climate nonprofits on strategic ways to grow their impact
UX designer
Alpha Design
Feb 2019 – Aug 2019 · 7 mos
Belgrade, Serbia
At a boutique agency, worked with international and local clients:
- designed UNICEF's parenting app that later reached 14 countries and 1m downloads
- propelled an insurance marketplace to the next stage of growth with a brand and website refresh
- helped a growth startup scale by expanding their workflow automation SaaS to new use cases
Freelance
Jan 2014 – Jan 2019 · 5 yrs 1 mo
UX designer
Sep 2017 – Jan 2019 · 1 yr 5 mos
Belgrade, Serbia
Went into UX as a freelancer, working with clients from the US, Serbia, and Portugal:
- boosted retention for an enterprise HR platform by improving usability at key drop-off points
- helped an early startup validate product-market fit by prototyping their SEO app from zero
- grew leads for early nonprofits by designing and coding custom WordPress websites
Digital creative
Jan 2014 – Aug 2017 · 3 yrs 8 mos
Vienna, Copenhagen, Madrid, Belgrade
Worked with clients from Serbia, Denmark, Austria, and the US:
- led a graphic design team and designed a range of visual material
- photographed weddings, events, and products
- marketed brands on social media
- reported from a film festival
- produced performance art